Diageo has extended its Gordon’s gin range with the launch of a limited edition peach-flavoured expression.
The “subtly sweet-tasting” Gordon’s White Peach Distilled Gin follows the release of flavoured expressions Gordon’s Pink in 2017 and Gordon’s Sicilian Lemon last month (February). Diageo said the launch of Sicilian Lemon is the first in a number of Gordon’s flavour innovations scheduled for release this year.
In 2018, Gordon’s Pink sold 1.21 million nine-litre cases globally, making it “the most successful new spirit product development in the last decade”, according to Nielsen insight outlined by brand owner Diageo.
The new White Peach variant is said to have the “naturally mellow flavour of white peach”. It is recommended served in a chilled copa glass with ice cubes and tonic water, and garnished with a slice of peach or a basil leaf.
The 37.5% ABV gin will be available to buy for a limited time exclusively from Asda stores and online from 17 March. It will be priced at RRP £16.50 (US$21.50) per 700ml.
The new flavour can also be sampled in select Green King outlets and Stonegate venues in the UK.
Source: The Spirits Business