American rock band Kiss have unveiled their first rum, Kiss Black Diamond. This drink was created in collaboration with the Swedish company Brands for Fans.

Earlier this month, the well-known glam rock group announced plans to create a branded alcoholic beverage. And so the presentation of the first drink from the Kiss Rum Collection took place. It is created from a mixture of 15-aging Caribbean rums.

Taking its name from a track from the band’s debut album, the new rum has a memorable taste with a pronounced oak character and an equally memorable packaging. The label design is inspired by the early Kiss art and their stage imagery. The Kiss Black Diamond is already available for purchase now at a standard retail price of $42.