Luxury car maker Aston Martin has partnered with Scotch whisky brand Bowmore to create exclusive bottlings and experiences.
The Beam Suntory-owned Islay Scotch brand will become the exclusive spirit partner for the British car maker.
Andy Palmer, president and group CEO at Aston Martin Lagonda, said: “This series of limited edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast.
“As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work.
“I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”
Through the collaboration, Bowmore and Aston Martin will host a series of “inspiring events and experiences” that showcase the work of the two brands.
Albert Baladi, president and CEO of Beam Suntory, said: “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades.
“Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”
Source: The Business Spirits